IMG_3338 3.HEIC

Karen Dela Cruz 

Product Designer

"I believe any design comes from the right questions, not the right answers."

A Bit About Me

Inspired by the process of bringing art, business and engineering together to create a simplified user experience for all types of audiences.

Since beginning my journey in this field, my dedication to the work and motivation to grow has led me to exceptional projects & experiences leading me to be specifically skilled at synthesizing & presenting market research, wire framing,  sketching, and designing internal platforms for teams

Areas of Focus

Experience Design

Highly skilled at sketching, creating user flows , low and high fidelity wire framing for usability testing. Discovering design patterns that fit the clients needs based. 

User Research

Lead interviews, observing users behaviors based on needs, tasks analysis and feedback mythologies to create the perfect personas. Synthesizing & conducting market research to analyze competitors.

Tools

Adobe XD

Figma

Sketch

Invision Studio

Adobe InDesign